Real was founded on the belief that agents work hard enough—it’s time the industry caught up with your ambition and drive. As a rapidly growing, publicly traded company, we are committed to creating innovative solutions that help you thrive now and in the future.
Real offers more than just the best commission splits, no monthly fees, and low caps. We provide a pathway to financial freedom with passive revenue share, profit sharing, equity stakes, and performance-based rewards. With Real, you’re empowered to thrive.
Our proprietary, AI-powered, industry-leading technology is designed specifically for you—today and in the future. Stress less and accomplish more with everything you need to manage your deals, documents, and due diligence at your fingertips.
You’ve built your business from the ground up—now it’s time to take it to the next level. Let us handle the heavy lifting! With Real, you gain access to a proprietary platform designed to optimize your efforts and accelerate your growth. Plus, you don’t have to sacrifice the brand you’ve worked so hard to establish. Our Private Label program allows you to maintain your brand’s identity while operating as a Real-powered brokerage behind the scenes*. Offload the administrative tasks and focus on what you do best with Real by your side.
Real is the perfect home for your team. When you join Real, your team can enjoy an 85/15 commission split and can keep 100% of their commission after capping—with no monthly fees. Alternatively, our ProTeams program lets you seamlessly transfer your existing agreements while unlocking additional financial benefits for your members, including a 5-tier revenue share plan and corporate equity awards for capping, attracting talent, and achieving Elite Agent status. Beyond these financial incentives, Real offers a proprietary platform designed to help you optimize your efforts and grow your business. At Real, we empower agents to thrive because we believe our success is intertwined with the ongoing success of our agents. Learn more here…
Going it alone can be challenging, which is why Real’s standard plan guarantees an 85/15 commission split, allowing you to keep 100% of your earnings after capping—with no monthly fees! But the benefits don’t end there. Real’s model provides multiple pathways to build wealth, including a 5-tier revenue share plan and corporate equity awards for capping, attracting talent, and achieving Elite Agent status. More than just financial incentives, Real fosters a collaborative culture where agents connect with thousands of passionate, success-driven peers, learning from each other and lifting one another up to achieve collective success.
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DIFFERENT CAPS BASED ON YOUR BUSINESS MODEL
5% → 10%
10% → 15%
CO-SPONSORED REVENUE SHARE
WILLABLE REVENUE SHARE
REAL RETIREMENT
Allows eligible independent brokerages to join Real while maintaining their existing brands.*
Offers unmatched flexibility, letting teams customize their business model down to the agent level.
An exclusive community for luxury agents offering premier tools, support, and networking.
Empowers team leaders to focus on leading their teams and serving their clients anytime, anywhere.
All-in-one financial solution that empowers agents to control their finances and grow their wealth.
Track earnings goals with wealth-building opportunities like revenue sharing and stock incentives.
Leo is Real’s 24/7 AI-powered concierge, designed to provide real-time support and insights for your business. From breaking down transaction payouts and automating document reviews to generating custom creative assets for your latest listings, Leo is your go-to assistant for streamlining workflows and enhancing productivity. Fully integrated with reZEN, Leo leverages your personal transaction data to answer questions about your deals, commissions, equity programs, and more. Whether it’s day or night, Leo is always on hand to help you stay ahead, optimize your business, and focus on what matters most.
Real Signature, Real’s proprietary e-signature tool, is seamlessly integrated into reZEN to simplify your transaction process—completely free of subscription fees. Its intuitive interface lets you quickly create templates or customize existing documents, saving you valuable time. You can easily manage transactions with folders, locate documents with advanced search features, and even edit sent documents without starting over. Real Signature also allows you to save drafts at any stage, offering flexibility at every step. With this complementary tool, you can streamline digital signatures and focus on closing deals and growing your business.
WealthPlan, Real’s customizable wealth calculator, allows you to set and track your earnings goals while taking full advantage of Real’s wealth-building opportunities, such as revenue sharing and stock incentives. With WealthPlan, you can visualize how your production goals, like GSV and unit targets, will impact your financial growth over the next five years. You can adjust your goals and instantly see how increasing your production or participating in Real’s Stock Purchase Plan (SPP) will influence your wealth at various stock prices. Additionally, you can set agent attraction goals and track how growing your network contributes to your long-term financial success. By monitoring your progress and allowing you to refine your approach, WealthPlan keeps you on target for financial success!
We’re not building downlines—we’re building legacies. At Real, we don’t just innovate in technology; we innovate in community. We’re tearing down silos and creating a powerful network where agents thrive together. One string breaks easily, but a rope? Unbreakable. That’s what we’re building—a network that’s strong, unified, and unstoppable.
Real is dedicated to supporting your financial future, both during your career and in retirement. Our Real Retirement program allows agents with a minimum of three years of service to continue earning monthly revenue share payments after retirement, as long as they maintain an active real estate license. Additionally, with our Willable Revenue Share program, agents can designate a beneficiary (subject to program requirements) to receive up to 100% of their revenue share after five years with Real, ensuring their legacy is secure.
Real equips agents with customizable, MLS-integrated templates that enhance your production and elevate your brand. Quickly generate flyers, brochures, social media assets, and more to promote your latest listings. Plus, benefit from our Real Partners program, which offers exclusive discounts on industry-leading vendors, tools, and services to help you succeed.
Real Academy provides agents with hundreds of hours of live and on-demand training each week, led by industry experts. Whether you want to sharpen your business acumen or discover innovative marketing strategies, our trainers are dedicated to your success. Additionally, Real President Sharran Srivatsaa shares his decades of industry experience and extensive network to deliver invaluable insights, helping you reach new heights in your real estate career
At Real, your health and well-being are our top priorities. We provide agents and their families with access to affordable healthcare benefits, ensuring you get the coverage you need without overspending. Agents throughout the US and Canada can access convenient medical, dental, vision, and specialty plans at rates significantly lower than public market options. Explore our exclusive benefits by visiting your country’s Real Agent Benefits website (US | CAN).
One Real Impact is Real’s agent assistance fund designed to provide financial support during challenging times. Any Real agent can apply for a grant funded by both Real and fellow agents. Grants from One Real Impact are never loans, meaning agents are not required to repay the funds received, and all grants are tax-exempt. Agents can apply for assistance during natural disasters, personal hardships, or other significant challenges.
Help your clients qualify for and obtain a mortgage in a few easy clicks.
Streamline and simplify your closing with our U.S. title company.
Streamline and simplify your closing with our U.S. title company.
At Real, we empower agents to take control of their financial journey by providing access to cutting-edge technology and exceptional support. As a non-franchise brokerage, our low overhead allows us to offer competitive commission splits, eliminating franchise fees and streamlining operations through innovative solutions. With Real, you can:
Additionally, our proprietary AI-powered technology platform, , simplifies your workflow and boosts productivity. With reZEN, you have everything at your fingertips to manage your deals, documents, and due diligence. Its AI-driven real-time support provides insights, ranging from transaction payout breakdowns to generating custom creative assets for your listings. By leveraging your personal transaction data, reZEN ensures quick answers to questions about your deals, commissions, and equity programs, keeping you ahead of the competition.
Reach out to us at [email protected]. Our team is ready to guide you through the process or connect you with a growth leader who can share what it’s like to be an agent at Real. Ready to join?
Real offers ideal solutions for your team! Our ProTeams solution provides unmatched flexibility, allowing you to customize your business model down to the agent level. From splits to caps to fees, everything is configurable to fit your team’s unique needs and maximize performance. Contact [email protected] to learn more. Ready to join?
Yes! With Real’s Private Label program, eligible independent brokerages can continue to shine under their brand while operating as a Real-powered brokerage on the backend. You can offload administrative work and focus on what you do best. Solo agents and teams can also leverage Real’s high-end templates and brand guidelines for legally compliant co-branded marketing materials.
Yes! Real Academy offers hundreds of hours of live and on-demand training each week, led by industry experts. Whether you want to sharpen your business acumen or discover innovative marketing strategies, our trainers are dedicated to your success. Additionally, Real President Sharran Srivatsaa shares his decades of industry experience and extensive network to deliver invaluable insights, helping you reach new heights in your real estate career.
Absolutely! Real equips agents with customizable, MLS-integrated templates that enhance your production and elevate your brand. Quickly generate flyers, brochures, social media assets, and more to promote your latest listings. Plus, benefit from our Real Partners program, which offers exclusive discounts on industry-leading vendors, tools, and services to help you succeed.
Yes, your health and well-being are our top priorities. We offer agents and their families access to affordable healthcare benefits, ensuring you get the coverage you need without overspending. Agents throughout the US and Canada can access convenient medical, dental, vision, and specialty plans at significantly lower rates than public market options. Explore our exclusive benefits by visiting your country’s Real Agent Benefits website (US | CAN).
A cloud-based brokerage, like Real, operates entirely online, allowing us to provide agents with exceptional commission splits and advanced technology without monthly fees. By having a remote corporate staff and no physical office locations, we can allocate more resources to support our agents. While most of our agents work from home, some opt for coworking spaces or collaborate with nearby colleagues to share office space.